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Sergeeva, N and Radosavljevic, M (2010) Radicality of ideas: challenging radical versus incremental changes in construction. In: Egbu, C (Ed.), Proceedings 26th Annual ARCOM Conference, 6-8 September 2010, Leeds, UK. Association of Researchers in Construction Management, Vol. 1, 401–10.
- Type: Conference Proceedings
- Keywords: idea; innovation; management; radicality
- ISBN/ISSN: 978-0-9552390-4-5
- URL: http://www.arcom.ac.uk/-docs/proceedings/ar2010-0401-0410_Sergeeva_and_Radosavljevic.pdf
- Abstract:
It has been suggested in key governmental reports and recent research findings that radical changes are needed for construction industry along with a continuous flow of incremental improvements. The majority of the literature on radicalness has been primarily focused on innovations, i.e. final result of innovative process; whereas radicality of ideas – the beginning of this process – was out of the scope of researchers. The aim of current study is, therefore, to investigate innovative ideas and their radicality. We have classified ideas by their radicality degrees, identified and highlighted the importance of radical ideas in construction industry, found out barriers and ways for managing them towards successful implementation into innovations. An experimental framework which reveals the correctness of the proposed ideas was conducted. In order to achieve this the following factors were chosen to explore – peoples’ perception of radicality, in other words what people take into account in order to evaluate ideas by their radicality degrees and their preferred rewards. The preliminary results shows that suggested definition and classification of radicality of ideas is matched with peoples’ perceptions. Intrinsic rewards are more preferable than extrinsic ones for contribution of ideas and solutions to problems. Some managerial implications are provided.